Nepal forms task force to bring tourism back on track

Minister for Culture, Tourism and Civil Aviation unveils logo of a campaign launched to promote domestic tourism.

In an attempt to breathe life into the tourism industry battered by the COVID-19 pandemic, Nepal launched Tourism Recovery Task Force (TRTF) on the eve of World Tourism Day2020 on Saturday.
The task force will be a common entity of the government and the private sector. It will cooperate and align the rational, responsible, progressive, and constructive advocacy with the government and decision-making authorities in tourism on how best Nepal’s tourism sector can adapt with and recover from the COVID-19 crisis and also work for better collaborations with key authorities/organizations, a statement issued by the task force said.
It also aims at ensuring consistency of messaging with updates in source markets through various channels and suggesting the plan and arranging possible resources to the government and other stakeholders through different initiatives, webinars, and programs toward the revival of tourism in a more resilient and sustainable manner.
Addressing the launching ceremony, Minister for Culture, Tourism and Civil Aviation, Yogesh Bhattarai, appreciated the private sector for coming together to foster collaborative efforts toward tourism recovery and invited the task force to jointly work with the governments at local, provincial, and federal levels. On the occasion, he also launched a domestic tourism promotion campaign named ‘Desh Darshan’.
The taskforce was first mooted by PATA Nepal Chapter and SKAL Nepal to bring together industry veterans, professionals, and leading global tourism organizations as advisors, prominent tourism associations as associational patrons, key agencies/organizations working in safety and security concerns of travelers as health and safety patrons and Nepal Tourism Board as industry patrons, according to the statement.
Former CEO of NTB, Deepak R Joshi, is the coordinator of the task force, while Treasurer of PATA Nepal Chapter, Khem Lakai, is the spokesperson. Likewise, PATA Nepal CEO Suresh Singh Budal will handle the taskforce’s secretariat.

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