The three-day 3rd Himalayan Travel Mart (HTM 2019) concluded successfully in Kathmandu on Sunday.
Billed as the biggest travel trade marketplace for the Himalayas, HTM 2019 drew more than 700 delegates, including more than 150 foreigners, from 43 different countries. The four-day event was organized by PATA Nepal Chapter in collaboration with the Ministry of Culture, Tourism and Civil Aviation, Nepal Tourism Board, PATA Headquarters, Nepal Airlines and the other prominent tourism organizations of Nepal.
Inaugurating the mart, Prime Minister KP Sharma Oli emphasized on Nepal’s immense tourism potentialities with diversified tangible and intangible products and services including cultural heritage, art and architecture, pilgrimage, Yoga, Ayurveda and meditation, among others. He also said pristine nature, unique climate and the most hospitable people make Nepal one of the happening destinations in the world.
In the inauguration ceremony, Oli posthumously awarded former tourism minister Rabindra Adhikari in recognition of his dedication and relentless efforts in uplifting the development of tourism in Nepal. Similarly, he also felicitated British mountaineering Doug Scott in recognition of his lifetime efforts and contribution in the field of mountaineering and tourism in Nepal.
One of the main attractions of HTM 2019 was the HTM Conference under the theme of “Spirit of the Himalayas”. The conference witnessed more than 20 prominent speakers, spiritual leaders, mystics, religious gurus, influencers and tourism experts who dwelt on various issues including spiritual tourism, adventure travel trends, responsible and sustainable tourism, digital transformation and new trends in tourism, travel media trends, contemporary issues, challenges and opportunities for the development of tourism for Nepal as well as the Himalayan nations.
Likewise, International Travel Bloggers and Media Conference saw participation of more than 40 international travel bloggers and media as well as hundreds of local media delegates. Various speakers emphasized on the role of travel media and bloggers for tourism promotion of a destination.
The organizers had arranged pre-mart routes for all hosted buyers and media to acquaint them with Nepal’s tourism products and services.
The mart was fruitful in terms of business as well. The two-day B2B session witnessed 58 buyers from 30 different countries from the US, Europe, Australia, New Zealand, Russia, Asia and the Gulf Region, as well as sellers from six countries — Nepal, India, Bhutan, Pakistan, China and Thailand.
The next edition of the HTM will be held on June 12-15, 2020 in Kathmandu.