Himalaya Travel Mart concludes on a high note

The second edition of Himalayan Travel Mart 2018 has concluded on a high note.

According to the organizers, the event succeeded in laying grounds to welcome five million tourists by 2030 by holding deliberations among tourism stakeholders and branding the country as the ‘Gateway to the Himalayas’.

The mart was organized by Nepal Tourism Board (NTB) along with Nepal Chapter of Pacific Asia Travel Association (PATA) and the Ministry of Culture, Tourism and Civil Aviation along with number of travel trade associations.

HTM conference, International Travel Bloggers and Media Conference, and a Buyers and Sellers Meet were the major components of HTM 2018.

Altogether 59 buyers from 26 countries and 52 sellers from countries like Nepal, India, Bhutan, South Korea, Indonesia, Turkey, and UAE participated in the mart. Similarly, 43 bloggers from 18 different countries participated in the event.

Inaugurating the HTM conference entitled ‘The Sustainable Road to Five Million Visitors’, Minister for Foreign Affairs Pradeep Kumar Gyawali said that the government had laid high priority to tourism sector for achieving the goal of economic prosperity. He added that the government would focus on infrastructure development, and marketing and promotion to meet the target of bringing 2 million tourists by 2020 and 5 million tourists by 2030.

Speaking at the program, Deepak Raj Joshi, CEO of NTB, underlined the need to continue the unity and togetherness of tourism stakeholders, which has been proven as an instrumental means to overcome any kind of problem in the tourism sector.

In his presentation, Marcus Lee, Chairman of International China Investment Forum (ICIF), said that Nepal could meet the target of bringing 2 million international tourists by 2020 and 5 million by 2030 by effectively tapping Chinese and Indian markets. He suggested intensifying promotional activities in Tier 2 and Tier 3 cities through by making optimum use of digital platforms. “Only 10 percent of Chinese have passport so far. The outbound is generating from this market,” he said, adding: “Imagine the prospect of the Chinese outbound market from the additional 90 percent population in the future.”

Buyers and Sellers Meet, and International Travel Bloggers and Media Conference were held on June 2.

The organizers had also arranged pre-mart tours for international travel bloggers and hosted buyers to acquaint them with Nepal.

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