NTB CEO named chief of PATA’s Destination Board

Nepal Tourism Board (NTB) CEO Deepak Raj Joshi has been unanimously selected as the head of Government Destination Board of Pacific Asia Travel Association (PATA).

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Deepak Raj Joshi

Nepal Tourism Board (NTB) CEO Deepak Raj Joshi has been unanimously selected as the head of Government Destination Board of Pacific Asia Travel Association (PATA).

Joshi, who led efforts to reposition Nepal’s destination image in the international market after the 2015 earthquakes and subsequent border blockade, is the first Nepali to be nominated to the post in nearly five decades of the country’s association with PATA, a statement issued by NTB said.

Speaking at the PATA Annual Summit held in Gangneung, South Korea, Joshi said that he would make efforts for quality growth in tourism sector of all member countries of PATA, including Nepal, during his tenure at the Government Destination Board.

At the program, PATA felicitated Basant Raj Mishra, chairperson of Temple Tiger Group, with the Lifetime Achievement Award in recognition of his 25 years of affiliation with PATA.

PATA has more than 95 government members and destinations, 25 airlines and airports, 108 hospitality institutions, 65 educational institutions, 36 chapters. Hundreds and thousands of tourism businesses are affiliated with its local chapters.

NATTA, NTB promoting Nepal in China

Altogether 10 Nepali companies are participating in China Outbound Tourism Market (COTTOM) 2018 that kicked off in Beijing of China on April 16.

The Nepal Pavilion at COTTOM 2018. Photo Courtesy: Bikram Pandey

Altogether 10 Nepali companies are participating in China Outbound Tourism Market (COTTOM) 2018 that kicked off in Beijing of China on April 16.

The three-day event will continue till April 18.

Nepal’s participation in COTTOM 2018 is being coordinated jointly by Nepal Association of Tour and Travel Agents (NATTA) and Nepal Tourism Board (NTB).

Now in 14th year, COTTOM is regarded as one of the largest tourism shows for the outbound tourism market of China.

The Nepali travel delegation will also attend a special program organized by the Nepali Embassy in Beijing, according to Sudarshan Nepal, coordinator of Nepal China Sales Mission 2018.

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Photo Courtesy: Bikram Pandey

Along with COTTOM, NATTA is organizing Nepal China Sales Mission in four Chinese cities – Beijing, Shanghai, Shenzhen and Chengdu. A total of 20 Nepali travel companies are participating in the Sales Mission, according to NATTA.

“These companies will participate in B2B sessions with Chinese travel companies of the four cities,” Nepal said in a press meet organized in Kathmandu before the team left for China.

Minister for Culture, Tourism and Civil Aviation, Rabindra Adhikari, is also expected to participate in the sales mission.

China has emerged as a dependable tourism market for Nepal in recent years. According to Department of Immigration,

Total tourist arrivals from China grew by 38.04 percent to 40,976 in the first three months of 2018, compared to 29,684 in the same period of 2017.

NTB partners with BBC, Reuters, TripAdvisor for promotion in int’l market

Nepal Tourism Board (NTB) on Monday signed separate Memorandum of Understandings with leading international news outlets British Broadcasting Corporation (BBC) and Reuters, and popular travel rating site TripAdvisor for effective promotion of destination Nepal in international market.

$1 million to be spent over one year

NTB

Tourism Secretary Shankar Prasad Adhikari (center) and NTB CEO Deepak Raj Joshi (second from right) at the signing ceremony.

Nepal Tourism Board (NTB) on Monday signed separate Memorandum of Understandings with leading international news outlets British Broadcasting Corporation (BBC) and Reuters, and popular travel rating site TripAdvisor for effective promotion of destination Nepal in international market.

Deepak Raj Joshi, CEO of NTB, signed the MoUs with Bishal Bhatnagar of BBC World, S N Bhaduri of Reuters and Bharat Nagpal of TripAdvisor in the presence of Secretary of the Ministry of Culture, Tourism and Civil Aviation Shankar Prasad Adhikari.

Speaking at the signing in ceremony, CEO Joshi said that the NTB was entering into new partnerships to enhance the presence of destination Nepal in the international tourism market. “Our new partnerships will cover electronic and digital media platforms, and our content will reach all over the world,” he added.

The partnership with BBC is worth US$ 680,000 and will remain in effect for six months. It will begin after a fortnight. Similarly, NTB is paying TripAdvisor $250,000 and the partnership will be valid for a year. Similarly, the partnership with Reuters, which will begin on May 1 and will last for three months, is worth $75,000.

Addressing the function, Bishal Bhatnagar of BBC World said they would post banned ads on BBC World website, targeting the audience selected by the NTB in specific markets. “We will also use NTB’s promotional contents in our dedicated pages for the Chinese and Russian markets,” he added.

Untitled-1 copySimilarly, Bharat Nagpal of TripAdvisor said that their focus will be on four aspects – marketing, content, education and analysis. “Similarly, we will focus on four themes – trekking, spirituality, wildlife and local,” he said, adding that TripAdvisor will also conduct ‘TripAdvisor Insights Training’ for tourism entrepreneurs together with the NTB.

On the occasion, Nagpal also handed over TripAdvisor People’s Choice Award 2017 to Kathmandu, which ranked 23rd in the world and 5th in Asia, and Pokhara which featured in 5th position in Asia, to Secretary Adhikari.

S N Bhaduri of Reuters said that Reuters will create news materials from content provided by the NTB and distribute it through its global feed.

Speaking at the program, Secretary Adhikari said he was hopeful that the new partnerships will have significant and long-term impact on Nepali tourism.

 

 

 

 

#photoNepal photography exhibition kicks off

The three-day #photoNepal photography exhibition began in Kathmandu from Friday.

#photoNepal

NTB CEO Deepak Raj Joshi awards the first prize winner during the inauguration of #photoNepal in Kathmandu on Thursday.

The three-day #photoNepal photography exhibition began in Kathmandu from Friday.

Nepal Tourism Board (NTB) CEO Deepak Raj Joshi inaugurated the expo amid a function organized in NTB on Thursday.

The exhibition is being organized by Nepal Tourism Board (NTB) as part of its efforts to promote tourism among both Nepalis and foreign visitors. The expo is organized in the first weekend of English calendar on different themes. The March session of #photoNepal is being organized in coordination with Facebook group Nepalese in Photography which has more than 200,000 members.

Speaking at the program, CEO Joshi said he was pleased to note that general people were helping in promotion of tourism products and services through products like this. “We are also taking the expo out of Kathmandu. #photoNepal has already been organized in Biratnagar. Preparations are underway to organize the expo in Panauti and Pokhara,” Joshi added.

Joshi also awarded top three photographs submitted in ‘Nepalese in Photography’ Facebook group.

Photograph of Kalinchowk taken by Rajiv Kapali won the first prize, while the photographs of Kulekhani taken by Bijay Gurung and Namche Bazar taken by Sabrina Dangol won second and third prize, respectively.

Talking about the expo, Sudhan Subedi, senior officer of NTB, said the main objective of the expo was to promote Nepal through photographs. “For this session, we asked the members of ‘Nepalese in Photography’ what Ghumphir is for them. And they have responded to our question with beautiful photographs. We have selected 60 photographs from thousands of entries,” he added. “Increasing visitors’ footfall shows that the expo is becoming popular. We are getting photographs of tourism attractions from throughout the country.”

An interaction with journalist Kunda Dixit, and a special show of documentary ‘Helicopter Rescuer in the Himalaya’ will be organized on Sunday as part of the exhibition, according to Subedi.

(All photos by Nepalese In Photography)

#photoNepal

#photoNepal

Joshi appointed CEO of NTB

Deepak Raj Joshi has been appointed as the new CEO of Nepal Tourism Board (NTB).

Deepak Raj Joshi

Deepak Raj Joshi (File Photo)

Deepak Raj Joshi has been appointed as the new CEO of Nepal Tourism Board (NTB).

A meeting of board of directors of the national tourism organization selected Joshi on Thursday.

A selection sub-committee led by NTB Board Member Ghanendra Shrestha had recommended Joshi as well as Gyaneshwor Mahato and Gyanendra Lal Pradhan for the post on Tuesday.

The three names were selected following interview of presentation of 12 candidates who were shortlisted four years ago.

Joshi is as a senior officer at NTB.
THe post of CEO had been lying vacant after Prachanda Man Shrestha retired from the post four years ago.