‘Visit Nepal Year 2020’ logo unveiled

The Visit Nepal Year 2020 (VNY 2020) Main Organizing Committee has unveiled the logo for the Government of Nepal’s campaign Visit Nepal Year 2020 (VNY2020). 

The Visit Nepal Year 2020 (VNY 2020) Main Organizing Committee has unveiled the logo for the Government of Nepal’s campaign Visit Nepal Year 2020 (VNY2020).

The 1st meeting of the VNY2020 main organizing committee chaired by Minister for Culture, Tourism and Civil Aviation Mr Rabindra Adhikari unveiled the logo.

Issuing a statement, Nepal Tourism Board (NTB) said that the logo truly depicts Nepal’s ethos and vibes and stands true to the message — ‘Visit Nepal for Lifetime Experiences’. The logo will be used as the main promotional branding of the VNY2020 Campaign, it added.

The logo, which was designed by Uddhab Rimal from Boudha, Kathmandu, was selected from 145 entries of the VNY2020 logo competition announced through Facebook by Nepal Tourism Board on April 10, 2018. The winner will receive a cash prize of Rs. 100,000.

NTB launches website in Chinese language

Nepal Tourism Board (NTB) has launched its website in Chinese language in a bid to attract more visitors from the northern neighbor.

Minister for Culture, Tourism and Civil Aviation Rabindra Adhikari and Chinese envoy to Nepal Yu Hong jointly launched the new site – cn.welcomenepal.com – amid a function attended by high-ranking government officials, tourism professionals and Chinese diaspora in Kathmandu.

According to a statement issued by NTB, the website includes information about various tourism destinations of Nepal, photos and videos, different activities and things-to-do as well as necessary information for the Chinese nationals.

Speaking at the program, Minister Adhikari said that launching of website and promotional collaterals in Chinese language is expected to help increase more Chinese visitors to Nepal. “Since we are aim to welcome 1.5 million foreign tourists during Visit Nepal Year 2020, this website will play a crucial role in meeting the target,” Adhikari said.

According to a data of Department of Immigration, Nepal received a total of 36,384 Chinese tourists via air in the first quarter of 2018 compared to 34,133 visitors from India.

Adhikari also said that needful preparation was being made to add flights to some new Chinese cities from Kathmandu within few months.

Also speaking at the program, Chinese Ambassador to Nepal Yu Hong said that China attaches great importance to bilateral tourism cooperation and encourages more Chinese nationals to visit Nepal. “Bilateral tourism cooperation will promote people-to-people exchanges and create a harmonious atmosphere for the development of bilateral relations,” she added.

On the occasion, NTB also launched promotional videos of all seven provinces of the country.

NTB CEO named chief of PATA’s Destination Board

Nepal Tourism Board (NTB) CEO Deepak Raj Joshi has been unanimously selected as the head of Government Destination Board of Pacific Asia Travel Association (PATA).

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Deepak Raj Joshi

Nepal Tourism Board (NTB) CEO Deepak Raj Joshi has been unanimously selected as the head of Government Destination Board of Pacific Asia Travel Association (PATA).

Joshi, who led efforts to reposition Nepal’s destination image in the international market after the 2015 earthquakes and subsequent border blockade, is the first Nepali to be nominated to the post in nearly five decades of the country’s association with PATA, a statement issued by NTB said.

Speaking at the PATA Annual Summit held in Gangneung, South Korea, Joshi said that he would make efforts for quality growth in tourism sector of all member countries of PATA, including Nepal, during his tenure at the Government Destination Board.

At the program, PATA felicitated Basant Raj Mishra, chairperson of Temple Tiger Group, with the Lifetime Achievement Award in recognition of his 25 years of affiliation with PATA.

PATA has more than 95 government members and destinations, 25 airlines and airports, 108 hospitality institutions, 65 educational institutions, 36 chapters. Hundreds and thousands of tourism businesses are affiliated with its local chapters.

NATTA, NTB promoting Nepal in China

Altogether 10 Nepali companies are participating in China Outbound Tourism Market (COTTOM) 2018 that kicked off in Beijing of China on April 16.

The Nepal Pavilion at COTTOM 2018. Photo Courtesy: Bikram Pandey

Altogether 10 Nepali companies are participating in China Outbound Tourism Market (COTTOM) 2018 that kicked off in Beijing of China on April 16.

The three-day event will continue till April 18.

Nepal’s participation in COTTOM 2018 is being coordinated jointly by Nepal Association of Tour and Travel Agents (NATTA) and Nepal Tourism Board (NTB).

Now in 14th year, COTTOM is regarded as one of the largest tourism shows for the outbound tourism market of China.

The Nepali travel delegation will also attend a special program organized by the Nepali Embassy in Beijing, according to Sudarshan Nepal, coordinator of Nepal China Sales Mission 2018.

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Photo Courtesy: Bikram Pandey

Along with COTTOM, NATTA is organizing Nepal China Sales Mission in four Chinese cities – Beijing, Shanghai, Shenzhen and Chengdu. A total of 20 Nepali travel companies are participating in the Sales Mission, according to NATTA.

“These companies will participate in B2B sessions with Chinese travel companies of the four cities,” Nepal said in a press meet organized in Kathmandu before the team left for China.

Minister for Culture, Tourism and Civil Aviation, Rabindra Adhikari, is also expected to participate in the sales mission.

China has emerged as a dependable tourism market for Nepal in recent years. According to Department of Immigration,

Total tourist arrivals from China grew by 38.04 percent to 40,976 in the first three months of 2018, compared to 29,684 in the same period of 2017.

NTB partners with BBC, Reuters, TripAdvisor for promotion in int’l market

Nepal Tourism Board (NTB) on Monday signed separate Memorandum of Understandings with leading international news outlets British Broadcasting Corporation (BBC) and Reuters, and popular travel rating site TripAdvisor for effective promotion of destination Nepal in international market.

$1 million to be spent over one year

NTB

Tourism Secretary Shankar Prasad Adhikari (center) and NTB CEO Deepak Raj Joshi (second from right) at the signing ceremony.

Nepal Tourism Board (NTB) on Monday signed separate Memorandum of Understandings with leading international news outlets British Broadcasting Corporation (BBC) and Reuters, and popular travel rating site TripAdvisor for effective promotion of destination Nepal in international market.

Deepak Raj Joshi, CEO of NTB, signed the MoUs with Bishal Bhatnagar of BBC World, S N Bhaduri of Reuters and Bharat Nagpal of TripAdvisor in the presence of Secretary of the Ministry of Culture, Tourism and Civil Aviation Shankar Prasad Adhikari.

Speaking at the signing in ceremony, CEO Joshi said that the NTB was entering into new partnerships to enhance the presence of destination Nepal in the international tourism market. “Our new partnerships will cover electronic and digital media platforms, and our content will reach all over the world,” he added.

The partnership with BBC is worth US$ 680,000 and will remain in effect for six months. It will begin after a fortnight. Similarly, NTB is paying TripAdvisor $250,000 and the partnership will be valid for a year. Similarly, the partnership with Reuters, which will begin on May 1 and will last for three months, is worth $75,000.

Addressing the function, Bishal Bhatnagar of BBC World said they would post banned ads on BBC World website, targeting the audience selected by the NTB in specific markets. “We will also use NTB’s promotional contents in our dedicated pages for the Chinese and Russian markets,” he added.

Untitled-1 copySimilarly, Bharat Nagpal of TripAdvisor said that their focus will be on four aspects – marketing, content, education and analysis. “Similarly, we will focus on four themes – trekking, spirituality, wildlife and local,” he said, adding that TripAdvisor will also conduct ‘TripAdvisor Insights Training’ for tourism entrepreneurs together with the NTB.

On the occasion, Nagpal also handed over TripAdvisor People’s Choice Award 2017 to Kathmandu, which ranked 23rd in the world and 5th in Asia, and Pokhara which featured in 5th position in Asia, to Secretary Adhikari.

S N Bhaduri of Reuters said that Reuters will create news materials from content provided by the NTB and distribute it through its global feed.

Speaking at the program, Secretary Adhikari said he was hopeful that the new partnerships will have significant and long-term impact on Nepali tourism.