$1 million to be spent over one year
Nepal Tourism Board (NTB) on Monday signed separate Memorandum of Understandings with leading international news outlets British Broadcasting Corporation (BBC) and Reuters, and popular travel rating site TripAdvisor for effective promotion of destination Nepal in international market.
Deepak Raj Joshi, CEO of NTB, signed the MoUs with Bishal Bhatnagar of BBC World, S N Bhaduri of Reuters and Bharat Nagpal of TripAdvisor in the presence of Secretary of the Ministry of Culture, Tourism and Civil Aviation Shankar Prasad Adhikari.
Speaking at the signing in ceremony, CEO Joshi said that the NTB was entering into new partnerships to enhance the presence of destination Nepal in the international tourism market. “Our new partnerships will cover electronic and digital media platforms, and our content will reach all over the world,” he added.
The partnership with BBC is worth US$ 680,000 and will remain in effect for six months. It will begin after a fortnight. Similarly, NTB is paying TripAdvisor $250,000 and the partnership will be valid for a year. Similarly, the partnership with Reuters, which will begin on May 1 and will last for three months, is worth $75,000.
Addressing the function, Bishal Bhatnagar of BBC World said they would post banned ads on BBC World website, targeting the audience selected by the NTB in specific markets. “We will also use NTB’s promotional contents in our dedicated pages for the Chinese and Russian markets,” he added.
Similarly, Bharat Nagpal of TripAdvisor said that their focus will be on four aspects – marketing, content, education and analysis. “Similarly, we will focus on four themes – trekking, spirituality, wildlife and local,” he said, adding that TripAdvisor will also conduct ‘TripAdvisor Insights Training’ for tourism entrepreneurs together with the NTB.
On the occasion, Nagpal also handed over TripAdvisor People’s Choice Award 2017 to Kathmandu, which ranked 23rd in the world and 5th in Asia, and Pokhara which featured in 5th position in Asia, to Secretary Adhikari.
S N Bhaduri of Reuters said that Reuters will create news materials from content provided by the NTB and distribute it through its global feed.
Speaking at the program, Secretary Adhikari said he was hopeful that the new partnerships will have significant and long-term impact on Nepali tourism.